Case Study #1: Shipping Company Our client provides a portal for individual and commercial customers to source shipping services for almost anything imaginable, from furniture to heavy plants. Shipping providers are all experienced professionals ensuring that services booked through our client will meet and exceed customer expectations.

CHALLENGE: Although our client had employed other digital marketing agencies in the past, they had been consistently disappointed by the results. None of the firms they employed were able to improve search page rankings or increase organic traffic despite investment being readily available to support these initiatives. Since paid traffic delivered more consistent results, the firm ended up reinvesting in this activity.

SOLUTION: We reviewed our client’s requirements to identify that a full review of their marketing strategy was going to be essential to ensure that a long-term organic search strategy would be effective. They were impressed by our holistic approach to their challenges. We began by performing an in-depth technical audit of their website.

APPROACH: As soon as we started working on this project, we identified fundamental issues which were limiting the ability of the site to deliver an effective organic search campaign: (1) Our initial audit uncovered a number of structural problems including duplicate content and broken links – both of which prevented Google’s bots from being able to properly crawl the website. (2) We repaired the technical issues first as a matter of priority, then started working on their keyword research and site optimization. (3) We used historical data from their paid search marketing campaigns to identify the optimal keywords that would return the best results. (4) High-value assets such as on-site estimate calculators were an instant success with website visitors. (5) Finally, we focused on content development, creating new materials and adding linkable assets to attract more relevant backlink opportunities.

RESULTS: We have now been working with this client for two-years and over that time, we’ve delivered some very impressive results. They were able to reduce their paid search marketing spend and invest more heavily in long-term organic search growth building strategies:

✔️1,321% increase in traffic ✔️2,432% more leads ✔️80% reduction in paid search spend

Case Study #2: Steel Building Systems Our client, a world leader in innovative pre-engineered steel building systems, supplies thousands of construction projects throughout North America annually and operates a network of almost 1,000 authorized building firms across Central/South America, Europe and Asia. Our digital marketing experts worked closely with their architects, engineers, and contractors, providing computer-aided design services for the construction of low-rise, non-residential buildings with optimal functionality and aesthetic appeal.

CHALLENGE: Our client had recently completed the design and construction of a new website (provided by another company) and now needed an effective online marketing strategy to put them on the map, increase their brand recognition, improve their Google page rankings and increase their sales. They realized that in order to drive more targeted business they would have to invest in digital marketing, but lacked the in-house expertise to maximize the full potential of their new website.

SOLUTION: B2B businesses face some unique challenges because they are generally selling a niche product to other firms as part of an overall supply chain solution. In this case, our client was selling pre-engineered steel buildings to architects, engineers and contractors, so this meant we needed to create a solution which would be highly effective at delivering long-term organic growth.

APPROACH: (1) We immediately got to work on this project, delivering a comprehensive digital marketing strategy supported by a number of activities: (2) We conducted extensive keyword research to complete a highly-detailed competitor analysis breakdown. (3) Using this data, we developed a keyword strategy that was specifically designed to achieve better search results for the targeted market(s). (4) We laid the groundwork for the VP’s strategy by performing website optimization; including a comprehensive website structure evaluation, internal linking, as well as developing website content and page titles. (5) Once the website was fully optimized, we worked hard to claim listings across high authority websites like Google, Yahoo! and Bing to fully optimize the firm’s business profile and brand online. (6) Finally, we deployed powerful link building strategies and distributed business profile information to carefully-selected online directories to enhance the firm’s brand awareness, improving their overall visibility and authority.

RESULTS: Our client is delighted with the results we have delivered, helping the firm to become a recognizable name within their niche, successfully developing and implementing an ongoing optimization plan.

✔️2,337% Increase in Organic Visibility ✔️681% Increase in Organic Traffic ✔️145% Growth in Page 1 Rankings

Case Study #3: Collision Repair As a nationally-recognized brand, this client had grown to become one of the nation’s largest collision repair companies. Their commitment to their customers, communities and organizational culture has completely set them apart from their competitors. They were focused on setting new service standards and implementing the latest technologies since they found that their customers were always willing to give them positive feedback about their experiences using their services.

CHALLENGE: This client contacted us because they needed help with their paid search marketing campaigns and needed an agency to provide them with solid digital marketing expertise that would best fit with their brand and sales goals.

SOLUTION: When we first met the management team, we were impressed with their ambition and aspirations for growth. The business was growing quickly and they needed to partner with an experienced paid search marketing agency to deliver positive campaign results.

APPROACH: (1) Our digital marketing experts quickly went to work and thoroughly analyzed and researched the auto body repair market, taking into account national and local competitors (2) We then designed a campaign which would allow our client to compete nationally, while attracting local business from each of their locations. (3) Our campaign focused on increasing traffic and maximizing website conversions. (4) This was achieved through geo-targeting, paid ads and retargeting, with a campaign that addressed both their national and local business development aspirations. (5) Since a large majority of auto-body repair leads came in the form of calls to local call centers, we developed a call tracking solution for them to identify the keywords that related to each individual call received. (6) We were then able to properly test the paid search marketing campaign by creating 130 campaigns and using over 10,000 keywords!

RESULTS: We are happy to report that all of our initial groundwork paid off as it far exceeded our client’s expectations. We were able to design, implement and deliver a highly-effective paid search marketing campaign that yielded the following results:

✔️323% increase in return on advertising spend ✔️78.69% Improvement in cost per lead ✔️79.66% Improvement on Cost-per-Click

Case Study #4: Fitness Franchise Our client operates a fitness franchise that’s solely focused on giving customers a better value by offering affordable access to safe, family-friendly facilities. Each club offers the same state-of-the-art cardio, strength and free weight training equipment to its members.

CHALLENGE: Our client recognized that their marketing strategy was completely disorganized, lacking focus and clarity. Each individual franchisee was left to their own devices when it came to marketing, which as you can imagine, led to a proliferation of different marketing tactics and lead generation activities that inadvertently hurt the brand as a whole. It appeared to lack cohesion and clarity in the public’s eyes.

SOLUTION: During our first meeting, it was clear that we needed to do a full reevaluation of their marketing strategy and completely build it from the ground up. We proposed a new website design and a comprehensive organic search plan to start building for long-term online growth.

APPROACH: (1) This project required an in-depth understanding of the fitness market, a clearly-defined strategy, and a series of activities to deliver on the firm’s objectives: (2) Our digital marketing experts analyzed the fitness market and carried out a detailed competitor analysis, looking at other operators’ websites to inform the design, content and organic search strategy we would subsequently develop. (3) We then designed and built an organic search-optimized website with tracking features that allowed our client to assess the return on investment (ROI) of particular initiatives such as the 7-day Guest Passes used to attract potential members, for example. (4) Once that was completed, we developed and delivered a focused on-page optimization strategy. That alone gave them some immediate positive results in the rankings! (5) We followed that up with a relevant, high-quality link building strategy where we were able to identify hundreds of link building opportunities. This was used to improve the authority of the national website and each franchise site.

RESULTS: We completely transformed our client’s online marketing strategy, and we keep delivering some really impressive results with our implemented strategies. Here’s a quick snapshot:

✔️329% increase in conversions ✔️1,844% increase in organic visibility ✔️383% growth in organic traffic

Case Study #5: Roofing Contractor Serving the Memphis area for close to two decades, our client has become one of the area’s premium roofing contractors. With extensive experience across the commercial and domestic property sectors, the business has established a proven track record among larger family-owned building & management firms.

CHALLENGE: Our client’s senior team came to the harsh conclusion that in order for them to take significant steps towards moving their business forward, they would need to work on their current digital marketing approach. Having managed their organic search for years in-house, it was clear that it was taking longer, costing more and not delivering enough results. By outsourcing this function, they were able to invest that money into improving their customer service and in other areas of the business that would allow them to focus on their roofing clients and projects.

SOLUTION: We worked to deliver three main objectives: (1) Redesign the website to give it a more polished, professional feel. (2) Grow its organic traffic. (3) Increase the flow of sales leads.

APPROACH: For each client we work with, we develop a specific set of activities to achieve the following set of objectives: (1) Using preliminary research and a competitor analysis we developed a strategic plan for the redesigned website. (2) This informed the prototype concepts we presented to the client, together with our recommended approach. (3) With agreement from the client we then developed these concepts and launched the website. (4) Throughout our work we focused on the organic search requirements of the new site. This enabled us to build the website with robust foundations. (5) Our organic search strategy was informed by performing an in-depth local competitor analysis. We then created linkable assets, developing an ideation deck, etc. This enabled us to deliver a powerful link building outreach approach. (6) Our link building department continuously performed research to build linkable prospects. This was achieved through unlinked brand mentions, competitor research, co-citation, link reclaiming and resource driven outreach. This enabled us to perform prospect outreach, to acquire links and then report on those wins. (7) Once the project was completed, we carried out extensive conversion testing, then building up web traffic and performing usability and conversion testing based on that data. This enabled our team to continuously test new ideas all while keeping a close eye on the website conversion rate and maximizing their amount of return on investment (ROI).

RESULTS: Our client’s senior team is delighted with the new website, especially with these particularly exciting results:

✔️162% Increase in Organic Traffic ✔️375% Increase in Conversions ✔️164.89% Increase in Organic Visibility